Competitive Strategy & Innovation

What is the competitive strategy?

The competitive strategy consists of the long-term plan that is made by an organization or a company in order to compete with the other organizations or companies. Mostly, this type of the technique is adopted by a company or an organization when it is going to launch a new product or service in order to compete for the same kinds of the other products and services that already exist in the market. The basic aim of devising the competitive strategy is to advertise the products or the services of a company or an organization. 

Tips to devise the competitive strategy

There are many types of the competitive strategies like cost strategy, differentiation leadership, cost focus, and differentiation focus. After clearly understanding the different types of the competitive strategies, it will be easy to devise the competitive strategy. Anyhow, if you are not able to devise the best competitive strategy, then you can also get help from the assignment writing services. The best tips to devise the competitive strategy are given below;

1) The first step to devise the competitive strategy is to clearly define the brand of your product.

2) The second step is to write an advantage of your product or service over the others.

3) In the third, you should try to create a database for the customers.

4) The most important step of devising the best competitive strategy is to communicate with your customers in an effective way.

5) At last, you should try to use some innovative ideas to excite your customers.

Advantages of devising the competitive strategy

The advantages of devising the best competitive strategy are given below;

1) It will be easy for a company or an organization to understand the industry in an effective way.

2) A company will be able to get a stronger and better action plan.

3) It will be easy for them to achieve the required outcomes of the company.

4) It is a better way to increase the chances of success for a company or an organization.

What is innovation?


If you have an idea to perform a task, then the process of using this idea in order to get the best results is known as an innovation. The process of innovation consists of the four components. The first component is known as the collaboration. The second component is known as the implementation. The third component is known as the value creation and the last component is the ideation.

Advantages of the innovation

The advantages of the innovation within an organization are given below;

1) It is an important way to increase the margin of an organization or a company.

2) You can meet the needs of the customers with the help of the innovative ideas.

3) You can also secure your strategic position in the market with the help of the innovative ideas.

4) You can also find out the most important opportunities in the field of business.

5) It will also be easy for you to differentiate between the different products within an organization.

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